Senior Brand Manager

Сипаттама

We offer: – Medical insurance; – Hybrid work schedule; – Every Friday working day until 4.00pm; – Support program during the adaptation period of new employees, excursion to the plant; – Transfer to the office and back; – Free parking; – Corporate mobile phones; – Corporate discount on all our products; – Corporate events (team building, mountain hikes, New Year's party); – Corporate gifts for significant dates (employee's birthday, Children's Day, New Year). Main tasks: – Drive brand growth in terms of market share, penetration, and sales; – Strengthen brand equity (awareness, consideration, preference); – Ensure sustainable profitability of the brand/portfolio; – Identify growth opportunities (new segments, channels, innovations); – Deliver successful innovation and product launches; – Contribute to P&L management. Functional responsibilities: – Develop and execute brand strategy and long-term growth plans; – Analyze market trends, competitors, and consumer behavior; track and evaluate brand performance and KPIs; – Lead new product development (NPD) and innovation projects; – Develop communication from scratch; – Plan and execute integrated marketing campaigns (ATL/BTL/Digital); – Manage marketing budgets, monitor ROI and campaign effectiveness; – Lead cross-functional project teams; – Mentor and guide junior team members (1 JBM & 1 EBM). Minimum requirements: – Minimum of 4 year of experience in FMCG marketing; – Profound analytical skills; – Proficiency in MS (PowerPoint, Excel); – English language - advanced level; – Innovation and NPD leadership; – Team leadership and mentoring.