POSM Specialist

Описание

Job responsibilities Promotion Strategy & Planning Plan and make promotion policies and strategies; Prepare budgets and submit estimates for program costs as part of campaign plan development; Stay informed on market trends, changes that affect planning; Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas; Coordinate activities of departments, such as sales, finance, and corporate affairs; Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations; Conduct research on consumer opinions and buying habits, and identify target. P romotion Implementation Implement Confer with department heads the method, or product to be advertised; Prepare address program for BTL activities in cities; Working with CRM system, prepare system for each new launch to activate new SKU in fields; Developing new user profiles of hostess in CRM system; Develop hostess report monthly; Provide working conditions for hostess in fields; Provide transfer of marketing materials to agencies for conducting success working processes; Plan and provide finish goods for successful working processes; Provide finish goods inventory monthly for each agency Conduct training sessions for hostess and supervisors; Activation of new cities; Control activation mechanics in fields (daily audits of hostess in fields) Promotion feedback Analyze marketing or sales trends to forecast future conditions; Analyze the effectiveness of marketing tactics or channels; Monitor and analyze sales promotion results to determine cost effectiveness of promotion, Campaigns; Evaluate / modify methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. P OSM / Marketing materials management Manage and oversee the development/production of POSM and marketing materials, ensuring quality, cost efficiency, and timely delivery. Plan and monitor POSM inventory levels to prevent shortages, overstock, and unnecessary write-offs. Manage the receipt, storage, issuance, and distribution of POSM to relevant teams, regions, and business partners. Conduct regular inventory checks and ensure accurate records of incoming, outgoing, and remaining stock. Monitor POSM usage in the market and continuously improve production, inventory, and distribution processes for operational efficiency Communicate and cooperate with HQ Regularly report to HQ on what is needed Co-work with HQ regarding promotion plan & implementation Professional Knowledge Leadership skills Strategic planning and resource allocation skills Negotiation and presentation skills Organizational abilities / Team building and team management Analytical skills, including methods of processing information using modern technical tools, communication and telecommunications systems, and computing technologies Understanding and application of business communication ethics. A candidate with an understanding of: Product and packaging fundamentals, knowledge of KT&G brands on the market, understanding of the profile of adult smokers for each brand, and brand architecture In-depth knowledge of KT&G and competitor brand performance indicators in the local market The ability to identify and work with business challenges and opportunities of the brands, and the application of market research tools Available tools for communicating KT&G focus brands (point-of-sale materials, price tag placement, shelf positioning), profiles of adult smokers, and available interaction tools with adult smokers Practical application of available tools for brand communication and evaluation of their effectiveness; implementation of segmentation for touchpoints with adult smokers, as well as consumer segmentation and profiling. Additional Skills Proficiency in MS Office Proficiency in logistics software and ERP systems (e.g., SAP). Strong English. Strong understanding of inventory management, shipping processes, and warehousing. Good communication and relationship with team members Excellent verbal and written communication skills. Strong organizational and planning skills. Self-starter with demonstrated strong work ethic. Education Higher education (or postgraduate) in a related field Work experience At least 2 years of relevant experience