Head of Marketing Department

Описание

We are looking for an experienced Head of Marketing Department to join a leading automotive company and the official distributor of GWM vehicles in Kazakhstan. This is an opportunity to join a dynamic and growing business, lead the marketing function, work closely with the international GWM Headquarters, the Management Company, and the dealer network, and play a key role in the development and promotion of GWM brands in the Kazakhstan. Key Responsibilities: – Provide strategic and operational leadership of the Marketing Department, including team development and KPI setting; – Develop and implement brand marketing strategies, manage marketing budgets, and ensure the effective allocation of marketing investments; – Manage strategic cooperation with the international GWM Headquarters, the Management Company, and the dealer network on marketing strategy, planning, budgeting, and brand promotion; – Lead the full marketing cycle for new brand and model launches from strategy and positioning to market launch and performance evaluation; – Oversee integrated marketing communications across Digital, ATL/BTL, SMM, PR, Event, POSM, and Influencer Marketing; – Strengthen brand awareness and customer loyalty while supporting business growth and sales performance; – Analyze market trends, the competitive landscape, and consumer behavior; identify growth opportunities and translate insights into actionable marketing strategies; – Lead large-scale marketing projects, including vehicle launches and presentations, dealer center openings, test drives, dealer conferences, advertising campaigns, and special events; – Manage external agencies, suppliers, and partners, ensuring effective cross-functional collaboration across the company; – Monitor the execution of marketing plans and budgets, evaluate campaign effectiveness, and ensure the achievement of key business objectives. Requirements: – Proven experience in a similar marketing leadership position; experience in the automotive industry is a strong advantage; – Proven track record of developing and implementing marketing strategies; – Experience managing significant marketing budgets and ensuring effective returns on marketing investments; – Hands-on experience launching new products, brands, or models in the market; – Strong understanding of modern Digital, ATL, BTL, SMM, PR, and Event Marketing tools and practices; – Strong leadership, team management, and cross-functional collaboration skills; – Fluent in English. We Offer: – Official employment; – Medical coverage; – Preferential rates for annual fitness club memberships; – Corporate training and professional development opportunities.